The CRM Handbook: A Business Guide to Customer Relationship Management. Jill Dyché

The CRM Handbook: A Business Guide to Customer Relationship Management


The.CRM.Handbook.A.Business.Guide.to.Customer.Relationship.Management.pdf
ISBN: 0201730626,9780201730623 | 160 pages | 4 Mb


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The CRM Handbook: A Business Guide to Customer Relationship Management Jill Dyché
Publisher: Addison-Wesley Professional




The University of Huddersfield and Teesside University have been working together to produce an online CRM (Customer Relationship Management) Good Practice Handbook. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. There are many reasons to use Customer Relationship Management (CRM) software within your business to help achieve your business aims. Jisc Business & Community Engagement (BCE) · Subscribe The JISC funded Customer Relationship Management (CRM) good practice handbook was launched at the recent AURIL Conference. Does your business have the tools and process it needs to Additionally, if you're just getting started developing for Vtiger, our developer guide is available here. The CRM Handbook A Business Guide to Customer Relationship Management (Addison-Wesley Information Technology Series). This is an applied handbook for the application of data mining techniques in the CRM framework. Customer relationship management (CRM) is a big company approach intended to accelerate the way the company interacts with customers to increase loyalty, reduce risk and reduce the cost of doing business. Even if you don't have a customer relationship manager (CRM), you can use Outlook to stay in touch with your important clients and customers with these three simple solutions. This post summarises some work that I have been doing to follow up PIPaL, our recent JISC project looking into Customer Relationship Management. E445;The CRM Handbook : A Business Guide to Customer Relationship Management;;Jill Dyche;Addison Wesley;2002; 87.000 ; 65.250. The Handbook aims to guide HE (Higher Education) and FE ( Further Education) institutions through the development of strategic BCE (Business and Community Engagement) CRM processes, as well as provide advice and guidance on data management and change management. Recent surveys reveal that as many as 63 percent of Americans spend more with businesses that provide a quality customer service experience, and almost 85% of a business's loyal customers can turn over within 3 negative customer interactions.